Privacy Policy
Last updated: June 30, 2026
This Privacy Policy explains what information Dental Coverage Guide (“we,” “us,” or “our”) collects when you visit DentalCoverageGuide.com (the “Site”), how we use that information, and what choices you have. By using the Site, you agree to the practices described here.
This Site is intended for U.S. residents seeking information about dental insurance. We do not knowingly collect personal information from children under 13.
1. Information We Collect
Information you provide directly
If you contact us through the contact page, we collect the information you include in your message — typically your name, email address, and the content of your inquiry. We use this information only to respond to your message and do not add it to any marketing list.
Information collected automatically
When you visit the Site, certain information is collected automatically by our analytics tools and server logs, including:
- Your IP address (anonymized where possible)
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring URL (the site you came from)
- Date and time of your visit
This information is used in aggregate to understand how visitors use the Site and to improve content and performance. It is not used to identify individual visitors.
2. Cookies and Tracking Technologies
The Site uses cookies — small text files stored on your device — and similar technologies. Here is what we use and why:
| Type | Purpose | Examples |
|---|---|---|
| Essential | Required for the Site to function — security, session management | WordPress session cookies |
| Analytics | Aggregate data on page visits, traffic sources, and content performance | Google Analytics (_ga, _gid) |
| Affiliate tracking | Track referrals from this Site to dental insurance carriers to attribute commissions | Affiliate network cookies (set by third parties) |
We do not use cookies to serve targeted advertising or to build personal profiles of individual visitors.
How to control cookies
You can control or delete cookies through your browser settings. Most browsers allow you to block all cookies, block third-party cookies only, or delete existing cookies. Blocking essential cookies may affect Site functionality. To manage cookies, visit your browser’s help menu:
3. Third-Party Services
Google Analytics
We use Google Analytics to understand aggregate traffic patterns and content performance. Google Analytics collects anonymized data about your visit (pages viewed, time on site, browser type) and sends it to Google’s servers. We have enabled IP anonymization. Google’s use of this data is governed by the Google Privacy Policy. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.
Affiliate networks
When you click an affiliate link on this Site, you may be redirected through an affiliate network that sets its own tracking cookies to record the referral. These cookies are set by third parties and governed by their own privacy policies. We do not receive personal information about you from affiliate networks — only aggregate conversion data (e.g., “a referral from this Site resulted in a plan purchase”). See our Affiliate Disclosure for more on how affiliate relationships work.
WordPress and hosting
This Site is built on WordPress and hosted on a third-party hosting provider. Standard server logs (IP address, page requests, timestamps) are retained by the hosting provider in accordance with their own privacy policies.
4. How We Use Information
We use the information collected to:
- Understand how visitors use the Site and which content is most useful
- Improve the accuracy, structure, and coverage of our guides
- Respond to contact form submissions
- Attribute affiliate referrals for commission purposes
- Diagnose technical issues and maintain Site security
We do not sell personal information. We do not use personal information for targeted advertising. We do not send marketing emails to visitors.
5. Data Sharing
We do not sell, rent, or trade personal information to third parties. Information may be shared in the following limited circumstances:
- Service providers: Hosting, analytics, and other technical service providers that process data on our behalf, under contractual data processing agreements
- Legal requirements: If required by law, court order, or government request, or to protect the rights, property, or safety of this Site or its users
- Business transfer: In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction, subject to the same privacy protections described here
6. Data Retention
Analytics data is retained for 26 months by default in Google Analytics, after which it is automatically deleted. Contact form submissions are retained only as long as needed to respond to your inquiry and are not stored in a marketing database. Server logs are typically retained by our hosting provider for 30–90 days.
7. Your Rights
California residents (CCPA)
If you are a California resident, the California Consumer Privacy Act (CCPA) gives you the right to:
- Know what personal information we collect about you and how it is used
- Request deletion of personal information we have collected about you
- Opt out of the sale of personal information — we do not sell personal information
- Non-discrimination for exercising your CCPA rights
To exercise these rights, use the contact page. We will respond within 45 days as required by law.
Other users
Regardless of location, you may contact us at any time to request access to, correction of, or deletion of any personal information you have provided to us directly (e.g., through a contact form submission).
8. Children’s Privacy
This Site is not directed to children under the age of 13 and does not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us and we will delete it promptly.
9. External Links
This Site contains links to third-party websites, including dental insurance carriers, government agencies, and research sources. These sites have their own privacy policies, and we are not responsible for their practices. Clicking a third-party link takes you outside Dental Coverage Guide, where this Privacy Policy no longer applies.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. The “Last updated” date at the top of this page reflects the date of the most recent revision. We encourage you to review this page periodically. Continued use of the Site after any change constitutes your acceptance of the updated policy.
11. Contact
Questions or requests related to this Privacy Policy may be directed through the contact page. We will respond within 5 business days for general inquiries, and within 45 days for CCPA requests.
Related policies: Terms of Use · Affiliate Disclosure · Editorial Policy
